🧭 How I Plan to Pay for It—Without Raising Taxes

✅ Reallocate Existing Funds

  • Redirect underused discretionary funds from tourism marketing and legacy infrastructure projects.

  • Audit city contracts for inefficiencies and reallocate savings toward Beach St priorities.

🏛️ Public-Private Partnerships (PPPs)

  • Partner with local developers and business associations to co-fund storefront improvements.

  • Offer naming rights or sponsorships for public art, benches, and pocket parks.

🏦 State & Federal Grants

  • Apply for Florida Main Street Program and Community Development Block Grants (CDBG).

  • Pursue federal infrastructure and green corridor funding under existing bipartisan programs.

📉 Zero-Based Budgeting

  • Require every dollar to be justified annually—no automatic renewals.

  • Tie funding to performance metrics (jobs created, storefronts restored, foot traffic increase).

🛠️ In-Kind Contributions & Volunteerism

  • Engage civic groups in “Adopt-a-Block” cleanups and mural painting.

  • Leverage local colleges for design, tech, and planning support.

 

🔒 Fiscal Pledge

  • No new taxes. No hidden fees. No debt gimmicks.

  • Every dollar will be tracked publicly.

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🏖️ The Reimage of Daytona “Beach St” Project

A Blueprint for Restoring the Heart of Our City

1. Purpose

Beach Street is the historic spine of Daytona Beach—our civic, cultural, and economic showcase. The Reimage Project is about bringing Beach Street back to life as a thriving hub for residents, entrepreneurs, and visitors, while keeping fiscal responsibility front and center.

 

2. Core Goals

🏘️ Revitalize Storefronts & Streetscape

  • Launch façade improvement grants for local businesses.

  • Expand pedestrian-friendly sidewalks, lighting, and shaded seating.

  • Introduce public art installations that celebrate Daytona’s heritage.

🌱 Green & Resilient Infrastructure

  • Plant native trees and greenery along the corridor.

  • Upgrade stormwater systems to protect against flooding.

  • Create pocket parks and outdoor gathering spaces.

💼 Local Business First

  • Incentivize Daytona-owned shops, restaurants, and creative spaces.

  • Establish a “Beach St Market” program for local vendors and artisans.

  • Provide tax credits for businesses that hire locally.

🚲 Mobility & Accessibility

  • Add bike lanes and safe crosswalks.

  • Improve parking management with smart meters and resident permits.

  • Ensure ADA-compliant access across all storefronts and public spaces.

 

3. Signature Initiatives

 

InitiativeDescriptionImpactBeach St Renaissance GrantsMatching funds for storefront upgradesRestores historic charm, boosts businessGreen Corridor PlanTrees, pocket parks, stormwater upgradesImproves resilience, beautifies streetscapeLocal First MarketWeekly vendor fair highlighting Daytona entrepreneursKeeps dollars local, builds community prideSmart Mobility ProgramBike lanes, smart parking, ADA upgradesSafer, more accessible Beach Street

 

 

4. Fiscal Discipline

  • All projects tied to transparent cost-benefit analysis.

  • Publish quarterly progress and spending reports.

  • Reject vanity projects—focus only on community-driven priorities.

 

5. Community Engagement

  • Host monthly Beach St forums with residents and business owners.

  • Launch “Adopt-a-Block” partnerships with civic groups.

  • Spotlight local voices through murals, storytelling, and events.

 

6. The Promise

The Reimage of Daytona “Beach St” Project will:

  • Reignite local pride by restoring Beach Street’s identity.

  • Strengthen small businesses with real support.

  • Protect our environment with resilient infrastructure.

  • Model accountability with open budgeting and transparent progress.